What if a courier was the key to growing your auto business?
In a post-Amazon world, a business is only as successful as their ability to quickly deliver products. However, difficulties in “final mile” delivery often cause delays that customers find unacceptable.
It turns out that a courier can revolutionize final mile auto parts delivery. Keep reading to discover more about everything and how a courier can transform how you deliver products.
What is Final Mile Delivery?
We’ve prepared a solid guide regarding the courier’s role in final mile auto parts delivery. Before we go any further, it’s important to clarify what final mile delivery is.
Final mile (also known as “last mile”) delivery refers to when a package goes from a shipping hub to a customer destination. And this is where most companies run into problems with speedy deliveries.
It’s easy to send packages across cities and states as they go from major hub to major hub. But package delays and slow delivery can almost always be traced to problems with that final mile.
A reliable courier service can cut through the noise and offer shipping to meet your needs. And that is especially important to your demographic.
Importance to Demographic
Quick question: who is your key demographic? For auto parts, your chief audience is likely to be automobile shops, auto technicians, and other professionals within the industry.
These customers are always anxious about delivery times because they have customers of their own. A delivery delay of even a day or two can make the difference between a regular customer and someone who takes their business elsewhere.
The faster you deliver to these customers, the quicker they can satisfy their own customers. And your business will grow alongside these professional consumers.
The Power of “Same Day”
When it comes to shipping, the elephant in the room is always Amazon. The company sells just about everything and can typically deliver it in only a day or two.
If you want to compete with Amazon, you need to offer something they cannot. And that means reliable, same-day shipping of automobile parts.
With same-day parts delivery, you can satisfy the customers who need a part right away. Why? Their car is how they get around town, and it’s worth paying extra now to avoid missing time at work.
On top of that, customers, in general, are surprisingly receptive to paying extra for same-day shipping.
Customers: Willing to Pay
Even when it’s a ready option, many businesses hesitate to offer same-day shipping. They all have the same question: “are my customers willing to pay extra for such a service?”
As it turns out, the answer is overwhelmingly “yes.” In fact, 88% of consumers are willing to pay the premium required to receive items on the same day.
This means that a courier service is a “win/win” proposition for your company. When customers cover the additional costs, all you have to do is reap the benefits of additional sales and customer loyalty.
Logistics Made Simple
One of the reasons that last mile delivery is so difficult is because of sheer logistics. Most auto parts companies cannot afford to have their own dedicated fleets of delivery vehicles and drivers. That means they cannot reliably deliver their own products.
The alternative is to rely on someone like the United States Post Office. They have the resources, but the sheer size of the company and their tasks results in delayed packages and exorbitant delivery prices.
A courier service gives you the best of both worlds. You get fast delivery “on-demand” and never pay more than you have to. And because the same courier handles the entire delivery, you reduce the risk of parts getting damaged during delivery.
Building Customer Loyalty
As a rule, companies tend to overthink customer loyalty. In reality, customer loyalty boils down to one word: reliability.
All customers start out as “brand agnostic.” They are simply looking for a vendor that offers a solid blend of price, selection, and service.
Once they buy from a company once, they are likelier to rely on that company again. But that can change if the company messes up some aspect of product delivery (such as causing a delay on a much-needed auto part).
With a good courier, you can ensure that every delivery is on time. And this reliable service naturally leads to additional customer loyalty.
Speed and Accuracy
It’s a common myth that you can’t have both speed and accuracy. That’s what “measure twice, cut once” is all about: most people believe that moving fast is likelier to lead to mistakes.
However, that’s not the case with a courier service. These aren’t strangers rushing through unfamiliar streets: they are locals who understand neighborhood shortcuts and how to avoid traffic bottlenecks.
Of course, all of this goes unseen by the customer. All they know is that when they hit that “click” button on your website, they get exactly what they ordered and exactly when they are expecting it.
Never settle for only speed or only accuracy again. In the world of deliveries, ask yourself: why not both?
Building Your Brand
Companies rise and fall based on the success of their brand. However, it can be difficult for small businesses to build their brand in a short period of time.
Make no mistake: speedy delivery is one of the best ways for a company of any size to build their brand. It instantly sets you apart from your local competition while letting you compete with major national retailers and online vendors.
Customers won’t forget who provided them with a part on the same day in an emergency. And the positive word of mouth these moments further builds your brand better than any marketing campaign ever could.
Final Mile Auto Parts Delivery: What Comes Next
Now you know how final mile auto parts delivery can make all the difference. But do you know the most reliable courier in your area?
We specialize in shipping to meet your needs and those of your customers. To get started, get a quote today!